Thursday, February 20, 2014

Be Prepared, 1918


"Robert Hall, group" 8x10 inch glass negative, Harris & Ewing Collection
 



Modeling Joseph Leyendecker’s poster for the Third Liberty Bond Act "Weapons for Liberty". Bonds for this act were issued on April 5th 1918. They amounted to $3 billion at 4.5 percent interest.




9 million posters of different styles were issued for this campaign. The campaign relied on celebrities as well as the Boy Scouts of America and Girl Scouts of America. Scouts used the slogan "Every Scout to Save a Soldier".

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